Case Study: Healthy Foods Inc.

 Case Study: Well balanced meals Inc. Composition

Case Study#2 Pg 680 Well balanced meals Inc.

1 ) I would need to advise him to use outsourcing for the canning and product packaging process or perhaps convert a portion of the plant life to product packaging only, nevertheless the bottom line will be to consolidate the plants. 2 . The multi-product line policy. I would advise him to execute survey's and conduct product sales data and kind out what his best selling products happen to be and precisely what are his most detrimental selling products. His motto of canning or perhaps freezing any kind of product that individuals might THINK the consumer Might prefer, is outrageous. Words just like " might" and " think" coupled with " we" spell lost effort in my experience. Do some demographics on the place that you decide to target. You'll be wanting to know the population's make-up in terms of age, gender, cash flow level, occupation, education and family circumstances (married, one, retired and thus on). 3. Line-forcing coverage. Need to get reduce it, this represents squandered shelf space, that could be better utilized having a product that could move, this goes back to item number two, if it is not selling, a retailer will not want to give up the shelf space. 4. Design a built-in marketing program made to educate consumers on the benefits associated with eating many different fruits and vegetables each day Healthy Foods Inc. should discover as precisely as possible who have the main customers will be, in which they are located and how they will buy their particular foods. Once this information is added to that about the quality and cost that consumers expect, in this way known as the promoting mix which is identified by " 4P's" - Merchandise, Place, Promo and Price. Using this info, Healthy Foods Incorporation. can then improve their product to meet customers' needs and develop a technique to market many to the particular segments that they believe will give you the greatest sales. This involves setting up a product while using characteristics of flavor, size, appearance and so forth required by customers, developing a suitable and attractive package (see below), negotiating...

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